The John F. Kennedy Assassination - 1803 Words

U.S. History 102 Research Project The John F. Kennedy Assassination Cody D. Bindley History 102: 1865 to Present Instructor Sumner February 7, 2016 INTRODUCTION On November 22, 1963 President John F. Kennedy was attending a parade in Dallas, Texas. During this parade President Kennedy was traveling in a 1961 convertible Lincoln Continental limousine with the top down. President Kennedy was traveling in the third row passenger side seat of the vehicle, seated to his left was his wife, Jaqueline. In the second row passenger side seat was Texas Governor John Connally, seated to his left his wife, Nellie. The vehicle was driven by William Robert Greer also in the vehicles front passenger seat was Roy Kellerman. During this parade President Kennedy and Governor Connally and were shot while traveling through Delany Plaza at approximately 1230 hours. President Kennedy was struck by two bullets one in the back of the head and one in the rear of his neck. President Kennedy succumbed to these gunshot wounds and was pronounced dead at 1300 hours. Governor Connally was struck by one bullet in the back. Governor Connally survived his injuries despite having a clasp lung. Lee Harvey Oswald was the primary suspect of this shooting. Due to an admittedly â€Å"flawed† investigation and conflicting witness statements this has given birth to one of the largest conspiracy topics in United States history. In this paper I will list the facts surrounding two theories which IShow MoreRelatedThe Assassination Of John F. Kennedy982 Words   |  4 Pages O’Reilly and Dugard’s book, Killing Kennedy, is about the events leading to President John F. Kennedy being shot, as well as what happened after the assassination. This book also describes the rise and fall of John F. Kennedy. The authors also wrote about the Cold War, Kennedy dealing with communism, and threats of crime. January of 1961, the cold war was growing stronger and Kennedy was struggling with communism. During all of this happening, he was learning what it meant to be a president. HeRead MoreThe Assassination Of John F. Kennedy1620 Words   |  7 Pages Ever since the assassination of John F. Kennedy in 1963, there has been controversy over whether the true gunman was held accountable. The United States Government claimed that it was an easy, open and closed case. They found Lee Harvey Oswald, close to ground zero, with a freshly fired riffle, immediately after JFK was shot. Contrary to the governments report, skeptics argue a vast scope of conspiracies to shed light on what they believe happened that day; ideas ranging from magic bullets, multipleRead MoreThe Kennedy Assassinations By John F. Kennedy Essay1486 Words   |  6 Pages Decades later, the Kennedy assassinations and surrounding mysteries continue holding public interest. Although their notoriety as charismatic leaders is a significant contribution, other factors regarding societal psychology deserve consideration whilst exploring this phenomenon. With these events occurring during a time that allows living witnesses, modern accessible evidence, various media covera ge, and visible modern impact, the mysterious Kennedy assassinations have the capacity to encourageRead MoreJohn F. Kennedy Assassination1618 Words   |  7 PagesJohn F. Kennedy Assassination Was John F. Kennedy’s assassination a single shooter or was it a conspiracy? Since November 22, 1963 people around the world have wondered who it was that shot President Kennedy, and what for. So many questions have formed around this event, not just about who the shooter was, but also questions like what might the world have been like today if the shooting didn’t happen? The Kennedy assassination has been a mystery for many years. A lot of people hear about the differentRead MoreAssassination Of John F. Kennedy1002 Words   |  5 PagesThe Assassination of John F. Kennedy â€Å"Our most basic common link is that we all inhabit this planet. We all breathe the same air. We all cherish our children’s future. And we are all mortal.† President Kennedy stated in his commencement speech at American University on June 10, 1963. John F. Kennedy was an American politician who served as the 35th President of the United States from January 1961 to his assassination in November 1963. There are numerous conspiracy theories involving Kennedy’s assassinationRead MoreAssassination of John F. Kennedy931 Words   |  4 PagesThe John F. Kennedy assassination is believed to be one of the most controversial and debated topics in American History. JFK was one of the most beloved presidents of our time. Other assassinations of presidents didn’t have as many Conspiracy theories compared to the JFK assassination on November 22nd, 1963. Some of the theories include a Government cover-up, Mafia influence, and Cuban President Fidel Castro (Stern). T he assassination of John F. Kennedy in Dallas, Texas, raised many questions thatRead MoreThe Assassination Of John F. Kennedy1500 Words   |  6 PagesOn November 23, 1963, three shots were fired at President John F. Kennedy’s limousine in Dallas, Texas. The first shot went through the president’s neck, the second was the fatal shot that would ultimately end Kennedy’s life. There is a lot of speculation about what really took place in the assassination of John F. Kennedy. Many people believe that Lee Harvey Oswald worked alone, but there are many people across the nation who think differently. Many theories can both support and disprove that LeeRead MoreThe Assassination Of John F. Kennedy Essay967 Words   |  4 PagesThe book I chose to read is The Assassination of John F. Kennedy by Lauren Spencer. It was published in 2002 by The Rosen Publishing Group, Inc. It contains 64 pages. This book not only provides information on the killing of President Kennedy, b ut also information on his life, the arrested murderer s life, and more interesting background information and details. This books main objective is to go deeper into the case of John F. Kennedy s assassination, to discuss personal information about suspectsRead MoreAssassination of John F Kennedy1119 Words   |  5 Pagessixth floor of the Texas School Book Depository Building. However, did Lee Harvey Oswald, a crazy lunatic act alone in the assassination of President Kennedy. Both first – hand knowledge and visual evidence allows people to re – examine the events of this day and prove that there were other gunmen involved in the bombardment of our youngest elected president. John F. Kennedy was depicted as a nationwide hero to many Catholics living in the U.S. during the early 1960’s. He was idolized by severalRead MoreThe Assassination Of John F. Kennedy1626 Words   |  7 PagesThe Assassination of John F. Kennedy John F. Kennedy, the 35th President of the United States, was assassinated on November 22, 1963 at 12:30 p.m Central Standard Time in Dallas, Texas while riding in a motorcade in Dealey Plaza.[1] Kennedy was fatally shot by Lee Harvey Oswald while he was riding with his wife, Jacqueline, Texas Governor John Connally, and Connally s wife, Nellie, in a presidential motorcade. A ten-month investigation by the Warren Commission from November 1963 to September 1964

The Construction And Experience Of Gender Inequality

Social status and structures have definitely shaped the construction and experience of gender inequality. Men and women are constantly analyzed, compared, and grouped together in society. The result of this yields discrepancies in how sexes are viewed by society. Throughout my examination and explanation of gender inequality, I concluded both men and women are victims to gender inequality. I examined different professional industries in The United States to get a familiar understanding of gender inequality around me. Gender inequality does not particularly favor one sex in every professional industry. Joanne Lipman’s article, Let’s Expose the Gender Pay Gap, dealt with professional women in the work force and the gender pay gap that exists between professional men. There is also a distinct gender gap between a woman and a man asking for a raise or promotion within a company. â€Å"Female doctors and surgeons, for example, earn 71 percent of what their male colleagues make, while female financial specialists are paid just 66 percent as much as comparable men. Other researchers have calculated that women one year out of college earn 6.6 percent less than men after controlling for occupation and hours, and that female M.B.A. graduates earn on average $4,600 less than their male classmates for their first jobs.† (Lipman). There is a statistical gender pay gap in The United States that is undeniable. In the industry of education, women have the inequality advantage over men. â€Å"TheShow MoreRelatedSocial Construction Theory : The Product Of Society And History851 Words   |  4 PagesFall Term Essay 1 Social construction theory explains human behaviour and identities as the product of society and history (Vance 29). This theory is the opposite of biological determinism and essentialism which suggest that genetic, physiological, and biological traits determine human behaviour (Vance 29). As mentioned in lecture (Klement), identities are unique to every person; they are the values, norms, values, and images in society that are combined, constructed, or created. Societal pressuresRead MoreGender Inequality And Gender Equality1685 Words   |  7 Pagesâ€Å"Gender inequality refers to unequal treatment or perceptions of individuals based on their gender.† According to united nations population fund â€Å"gender equality is a human right. Men and Women are entitled to live with dignity and with freedom from want and from fear. Gender equality is also a precondition for advancing development and reducing poverty: Empowered women contribute to the health and productivity of who le families and communities, and they improve prospects for the next generation†Read MoreNight to his day858 Words   |  4 PagesSocial Construction of Gender By Judith Lorber Afterreading Judith Lorber article† Night to his day† the social construction of gender, I realized that we have been â€Å"doing gender† every day without us noticing. These â€Å"doing gender†activities have implement into our brain through life experience, parents and social life. In her article, she â€Å"denaturalized† gender into three different categories: â€Å"individual; society; and gender†. First of all, she talks about how we determine gender for eachRead MorePassionate Men, Emotional Women : Psychology Constructs Gender Difference Essay1713 Words   |  7 PagesIntroduction Framework: In her text Passionate Men, Emotional Women: Psychology Constructs Gender Difference in the 19th Century, historian Stephanie A. Shields delineates the ways in which the Western modern project required in its logic of construction a need to create and reproduce an epistemological, discursive, and pseudo-scientific dichotomous relationship between the genders. Specifically, Shields emphasizes the ways in which a certain dogmatic praxis of evolutionary theory, in juxtapositionRead MoreThe Gender Trap : Parents And The Pitfalls Of Raising Boys And Girls Essay1240 Words   |  5 PagesName Course Tutor Date Book Review of â€Å"The Gender Trap: Parents and the Pitfalls of Raising Boys and Girls† by Kane Emily W. 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This paper examines gender inequality and how the social construction of gender makes it difficult for theRead MoreThe Social Constru ction Of Gender1220 Words   |  5 PagesQuestion 3 In the reading â€Å"The social Construction of Gender† by Judith Lorber she describes how gender is socially constructed. Sex is the biological difference while gender is the social and cultural meanings attached to femininity and masculinity (lecture). From the time that a child is born the doctor assigns it a gender, girl or boy, depending on its genitalia. In the reading â€Å"Naming All the Parts† it focused on how when doctors view genitalia to decide the gender they say there is a penis or thereRead MoreNo Daughter By Sandra Cisneros894 Words   |  4 Pagesand racism ideologies, not only based on gender differences, but in skin color, body shape, and culture as well. Furthermore, the short story â€Å"Only Daughter† by Sandra Cisneros can be effectively analyse through the feminist lens in the belief of oppression, constructions of patriarchy, and multiple traditions ; to illustrate women struggle in the limitations and restrictions in the search for soc ial acceptance and to bring consciousness that gender inequality is a crucial issue that must be resolvedRead MoreSocial Construction Theory And Gender Roles1179 Words   |  5 Pagesâ€Å"Social construction theory, in contrast, argues that gender roles, behaviours, and differences are not the natural consequence of minor biological differences, but are instead the result of historical, economic, and cultural forces which have pushed women into social and economic roles and men into others. It sees biology as providing the raw materials, and sees social institutions, culture, history and individual agency as what shape those raw materials into human beings who also happen to be genderedRead MoreFactors of Social Inequality723 Words   |  3 PagesDISCUSS FIVE FACTORS OF INEQUALITY IN OUR SOCIETY. Gender refers to socially constructed roles and responsibilities of women and men. The difference in roles and responsibilities among women and men stems from our families, societies and culture. The concept of gender includes our expectations about the characteristics, attitudes and behaviours of women and men, and is vital in facilitating gender analysis. The different roles, rights and resources that both the genders have in society are important

Smart Tourism Foundations and Developments †MyAssignmenthelp.com

Question: Discuss about the Smart Tourism for Foundations and Developments. Answer: Introduction Marketing is one of the most effective tools that is used in order to ensure the success of a company or a brand. This report is going to illustrate marketing strategy for technologically sound rest watch that would provide the customers with some interesting facilities such as diet control indicator. Being a technologically sound product the rest watch is going to be used for Fitness and exercises (Chaparro et al. 2016). This report is going to take into account the basic instruction to marketing strategies in Australia. according to the scholars effective marketing strategies always provide a strong best the company's to promote the newly launch product in the market. as a matter of fact the report constitutes of different segments, these are SWAT analysis of the product and the company, understanding the market segments, The value proposition of the product in the market, effective usage of important marketing mix to ensure strong marketing strategy. This report will also consist of demonstration of a budget in order to place an important understanding for the marketing strategy. Situation analysis: This portion of the paper is going to demonstrate the Strength, weakness, opportunity and threat of the market in their internal discourse. One of the most important analytical tools is the analysis of the strength, weakness; opportunity and threat of internal markets structure with his also called the situational analysis (Khozin, Kim and Pazdur, 2017). In order to find out all for characteristic traits of a market one needs to understand how the products are approached to the audiences or the customers. As a matter of fact it leads to an impact of marketing success. With the idea of such analysis most of the companies are found to have strategized their marketing tools with the help of an analytical approach. Smart watch industry in Australia is capital intensive (Do, Martini and Choo 2017). The global market of smart watch by the year 2020 is projected to be exceeding US $100 billion. Due to robust demand of smart watch in association with other wireless fitness devices the launch of smart watch in the market has become quite significant. Since most of the companies are found to have been focusing on the functional efficiency of the devices, it leads to the generation and increase of compound annual growth rate of the industry up to 76%. From the aforementioned diagram it can be stated that the smart watch market in Australia is highly potential in terms of customer demand. The growth of Smart Watch market in Australia has been observed significantly through the increasing awareness of fitness and healthy lifestyle. The following diagram demonstrates the awareness of physical fitness among the adult Australians. Even the awareness for fitness is highly prevalent among the women in Australia. Following diagram succinctly demonstrates the proportion of 150 minutes of exercise practiced a day (Gretzel et al. 2015). From the aforementioned diagrams it can be stated that the consumer behavior is highly imperative in terms of constituting the thought process for physical fitness. Utilizing such conceptual stream of the customers, the market demand can easily be studied. Significantly, the customers demand has positive trend towards the purchase of smart watch (Williams, 2015). Internal environment Analysis: Strength Weakness i) High demand for digital smart watch ii) The growing CAGR is also a strong signal for the new entry to make an effective market venture. i) High price of the accessories can scarcely attract the middle class customers who preferably choose to purchase manual watch ii) The smart watch market in Australia is only Apple centered and has so far been negative in the acceptance of the other companies with effect. Opportunity Threat i) With growing rate of awareness in both fitness and usage and acceptance of technology, the market for smart watch has huge opportunity in near future ii) Due to being capital intensive, the market of smart watch has the opportunity to expand in the country i) Heavy competition of different operating systems in the market has created continuous threat for the new comers ii) Constant evolution of mobile phones with integrated technological facilities acts as potential threat to the smart watch market. Most of the customers are found to have purchased or shown more interest to purchase mobile phones than to purchase smart watch. Conclusion: From the aforementioned business analysis, it can thus be stated that the Australian market has remained highly imperative in terms of providing effective understanding with the flow of the basic understandings. The market has positive hope in terms of launching the smart watch that has been taken into certain consideration with the effective business analytic tools. Since there has been a positive understanding pertaining to the effective understanding in terms of creating business opportunity with the help of proper business analysis, the budget and the marketing forecast would be highly impacted upon by the progressive business structure. Reference: Chaparro, B.S., He, J., Turner, C. and Turner, K., 2015, August. Is touch-based text input practical for a smartwatch?. InInternational Conference on Human-Computer Interaction(pp. 3-8). Springer, Cham. Do, Q., Martini, B. and Choo, K.K.R., 2017. Is the data on your wearable device secure? An Android Wear smartwatch case study.Software: Practice and Experience,47(3), pp.391-403. Gretzel, U., Sigala, M., Xiang, Z. and Koo, C., 2015. Smart tourism: foundations and developments.Electronic Markets,25(3), pp.179-188. Khozin, S., Kim, G. and Pazdur, R., 2017. Regulatory watch: From big data to smart data: FDA's INFORMED initiative.Nature Reviews Drug Discovery,16(5), pp.306-306. Lu, T.C., Fu, C.M., Ma, M.M., Fang, C.C. and Turner, A.M., 2016. Healthcare Applications of Smart Watches.Applied clinical informatics,7(3), pp.850-869. Williams, T., 2015, November. Using the evolution of consumer products to inform design. InProceedings of the 6th IASDR (The International Association of Societies of Design Research Congress)(pp. 2222-2235). IASDR (The International Association of Societies of Design Research).

Lucky Brand Jeans Essay Example

Lucky Brand Jeans Paper Most of their Jeans are priced at around $1 00 with the exception of a few that are a bit more expensive, promising retreat fit and quality at lower prices than competitors such as True Religion and Seven for All Mankind. Lucky Brand Jeans has a very specific style and aesthetic that attracts a specific customer, but there basic Jeans brings In many customers looking for a pair of great fitting jeans. Lucy Jeans do have excellent fits that flatter many body types and slut different styles but the quality of there product must be Improved In order to turn those new customers into loyal ones who will only wear Lucky Brand Jeans. Lucky jeans look good and fit very well but they do not last very long and can succumb to piping and tearing. There jeans are meant to look rugged and vintage inspired but no customer would want there new jeans to fall apart only after a few months. This is specifically a problem with jeans that have holes and tears already put into them but pretty soon the tears and wholes can get too big and before long they look a little too rugged. Lucky has to improve the quality of their denim if they want to keep a loyal customer base like those of True Religion of Seven for All Mankind. Lucky Brand has to find a balance between the design aesthetic and functionality because what looks DOD may not be the most long lasting. Lucky Brand Jeans has a very specific look and their customer is well defined and specific. The peace-sign logics and tie-dye t-shirts are not for everyone but Lucky has done a good job of focusing on the wants of the specific customer they have in mind; the free spirit with a love of Rock and Roll. We will write a custom essay sample on Lucky Brand Jeans specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Lucky Brand Jeans specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Lucky Brand Jeans specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Lucky has a very specific style and a wide range of products which differentiates it from many of its competitors. Lucky has a point of view and design that attracts a loyal customer base and they will continue to grow If they improve the quality of their denim. Pairing great quality Jeans with a great fit and identifiable look will make Lucky Brand Jeans a stronger presence in denim brands Lucky Brand Jeans By blabbermouths Lucky Brand Jeans is a brand rooted in the hippie culture of the sasss and rock and of all their Jeans. Lucky Brand incorporates a sense of humor into their products that at around $100 with the exception of a few that are a bit more expensive, promising customer, but there basic Jeans brings in many customers looking for a pair of great fitting Jeans. Lucy Jeans do have excellent fits that flatter many body types and suit efferent styles but the quality of there product must be improved in order to turn ripping and tearing. There Jeans are meant to look rugged and vintage inspired but no customer would want there new Jeans to fall apart only after a few months. This is specifically a problem with Jeans that have holes and tears already put into them but specific. The peace-sign logos and tie-dye t-shirts are not for everyone but Lucky has done a good Job of focusing on the wants of the specific customer they have in mind; grow if they improve the quality of their denim. Pairing great quality Jeans with a

Middle East Essays (429 words) - Palestine Liberation Organization

Middle East Essays (429 words) - Palestine Liberation Organization Middle East Middle East The political systems of Middle Eastern countries display considerable variety. For much of the post-World War II period, the greatest distinction was between the conservative, capitalist, pro-Western monarchies and the reformist, socialist, and neutralist or pro-Eastern republics, many of which were military regimes. Pan-Arabism, which seeks to reunite the Arabs, was a dominant ideological force in much of the region. The failure of Arab unification schemes, particularly between Egypt and Syria between 1958 and 1961, and the passage of time encouraged the growth of state-based nationalism. The perceived failure of European-derived ideologies also encouraged the spread of Islamic fundamentalism and the search for indigenous solutions to the region's problems. Perhaps no other region of the world has suffered so much political turmoil since World War II. Since 1979 the Iranian revolution, the Soviet invasion of Afghanistan, the assassination of President Anwar el-Sadat of Egypt, the Israeli invasion of Lebanon, an epidemic of terrorist incidents, a United States attack on Libya, and the Persian Gulf War have occurred. Yemen, Jordan, Sudan, and Lebanon have been ravaged by civil wars. From 1980 to 1988 Iran and Iraq were embroiled in a bloody conflict. Casualties amounted to 1 million for each side. But the most protracted conflict has been between the Arabs and Israelis, who fought wars over territory and the rights of the Palestinians in 1948-49, 1956, 1967, 1973, and 1982. In 1988 Palestine was declared an independent state by the Palestine National Council. This declaration led to frequent and often violent clashes between Israelis and Palestinians. On Aug. 2, 1990, Iraqi troops invaded Kuwait after accusations over a disputed oil field. This resulted in war against Iraq early in 1991 by a United Nations (UN) coalition led by the United States. Iraq was soundly defeated in six weeks. Israel did not join the conflict, in spite of Iraq's firing Scud missiles at Israeli targets. This restraint on Israel's part opened the way for unprecedented peace talks with the Arab states. These began in September 1991 and continued intermittently for the next two years. A change of government in Israel led to secret meetings in Oslo, Norway, with representatives of the Palestine Liberation Organization (PLO). The outcome was an Israeli- Palestinian accord signed in Washington on Sept. 13, 1993. For the first time, Israel recognized the PLO. It also granted limited self-rule to Palestinians living in the Gaza Strip and Jericho. Israel and the PLO pledged to begin working out a permanent settlement in 1995, if the accord succeeded.

We, On The Death Row Essays - Business, Clothing, Economy

We, On The Death Row Essays - Business, Clothing, Economy We, On The Death Row WE, ON DEATH ROW BENETTONS CAMPAIGN Since 1989, Benetton officially adopted the trademark, United Colors of Benetton, initiating and formalizing more than ten years strategy to radically transform the face of conventional advertising. In place of the product, Benetton presented powerful and problematic visual images of social issues of universal importance such as environmental disasters, peace, AIDS, terrorism, murder, tolerance of diversity and struggle against racism. Benettons advertising campaigns and social communication strategies are a clear echo of contemporary culture and society. Benettons United Colors Campaign transformed the traditional notions of advertising, so that the goal is no longer to simply sell their products, the brand name or to create a desire. Instead, their campaigns promote social concerns, critiques and ideologies. Since Oliviero Toscani, photographer and creative director of Benetton advertising, arrived to the company, controversy has accompanied every campaign. Since then, campaigns have been based on photographs and journals. The use of crisis-torn images for commercials ends is what causes disturb to audiences, but has allowed Toscani to use a commercial medium for humanitarian ends. Because of the mentioned above, Benetton moreover than being just a clothing store, has become into a social entity. Where its not only having a relationship with people because of fashion, but also has established relationship through sports (basketball, rugby, volleyball, and cars), and social concerns around the world. We, On Death Row is a $20 million project. Created by Benetton in association with the National Association of Criminal Defense Lawyers (NACDL) and the international death penalty abolitionist group, Rome- based Hands Off Cain. The campaign contains 26 photographs of people on death row with their names, ages and execution day over the words sentenced to death. This campaign has already appeared in the Talk magazine with a special 100 pages brochure along with interviews (innocent interviews) made by the journalist Ken Schulman (a collaborator of the Newsweek magazine). This pictures has also appear on billboards, posters, newspapers and obviously available in the Benetton web page. There have been a great variety of reactions and opinions regarding these images. And because of this it is important to mention the positive and negative aspects about the campaign, establishing it in a global perspective (not with an American perspective). I am analyzing the campaign in a global perspective, because it is not a campaign targeted only to the U.S. public. It is a campaign designed to target people throughout the world. And even though the campaign was produced in the U.S., the U.S market is not the only one and even more it is not the principal market. POSITIVE ABOUT THE MARKETING/ADVERTISING STRATEGY: First of all it is important to mention that the reaction has occur only in some places, specially the death penalty states. In other places is little noticed (like for example Washington state). This kind of reaction it is mainly a reaction in the U.S. because for example Italians, longtime opponents of the death penalty, increasingly are crusading against its use abroad. Over the coming year, Rome's colosseum is to be lighten up for 48 hours every time a death sentence is suspended anywhere in the world or a country abolishes the death penalty. The arguments in favor of capital punishment center around: an eye for an eye. What kind of argument is this? The campaign is about the death penalty. Leaving aside any social, political or moral consideration, this project aims at showing to the public the reality of capital punishment (Benetton, Looking). The real goal of the campaign is to put a human face on individuals this country is looking to execute and to create a dialog on the issue of punishment, regardless of the crime the individual committed, Speedy Rice a professor of law at Gonzaga University in Spokane, Wash., who served as NACDL's point man on the project and coordinated the visits with corrections officials, inmates, and their lawyers explained. This isn't intended as a slight to the victims or families. We just wanted to focus on the punishment. It is difficult to me to understand what is the real conflict in the people who disagree on the campaign. But the only answer I can put to this is that only here, in

433Mod4Case Essay Example | Topics and Well Written Essays - 750 words

433Mod4Case - Essay Example Usability needs to be assessed on the basis of three important factors- semantics, features and operations. Semantics denotes that a particular software or tool can be considered to possess high usability if its entire approach is user friendly in nature. In relation to features usability is judged on the basis of absence or presence of certain elements in user interface. The other important component is operations and this helps in evaluating affective and performance levels of certain tasks (Usability First, 2011). Software usability needs to be analyzed from both ends that are from view point of users as well as experts. This would help in determining the overall scenario in terms of effectiveness and efficiency of software or a program. Verification and validation process in normally conducted in the final phase of software implementation. The documentation that is prepared by HCI experts comprise of various elements that defines relevant instructions associated with the software (User Interface Design and Usability, 2009). There are different assessment criteria’s for different software tools on the basis of their programming and objective. However end users are a key component in the entire evaluation process. HCI experts are involved in selecting tools and methods that would help in determining loopholes present in the software. There are two major techniques that are incorporated by users in evaluation process that are early life cycle techniques and late life cycle techniques. The early life cycle technique can be regarded as heuristic evaluation which helps to identify usability issues before implementation phase. These issues are the resolved and implemented in the iterative design process. On the other hand late life cycle technique is applied after the software implementation process has been completed (Nielsen, 2011). This technique is usually in the form of